| Who we are Our admiration for Johan Cruyff inspires us and drives us forward. We take inspiration from his vision: Johan pioneered the revolutionary combination of functionality and elegance in one. This vision is our benchmark. Sparked by Johan’s vision, the design of all Cruyff’s Sports shoes, past and present is our abiding passion. We believe that true innovation begins by learning from the past. Our inspiration Our greatest inspiration remains to this day, Johan Cruyff. We admire him for his iconic style, his vision and his many |
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accomplishments on and off the pitch. We continue to collect and cherish vintage Cruyff Sports shoes. Van Basten, Bergkamp, and Vanenburg grew up with these shoes and went on to become some of football’s all time greats. As these players developed new skills and techniques, so did our shoes, and they continue to do so. Many other football stars, such as Van ‘t Schip, Petterson, Jordi, Winter and Bosman, have played their best matches in shoes with the Cruyff signature and the C-flash. A fact that makes us proud. | |
 How we innovate We take our time to develop a new shoe, drawing on inspiration from our history and traditional craftsmanship, and incorporating new technologies and knowledge. We combine traditional methods (washed projects, sport designs, premium materials, leather linings) with an elegant and classic sports style. We have confidence in our brand and stay true to our vision, thereby guaranteeing quality and authenticity. We know we must be doing something right, as we continue to receive a great amount of industry acknowledgement. |
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